Heya to feature Southeast Asian designers for the first time
Exhibition organizers conclude successful tour of Malaysia and Indonesia
Fashion designers from the Association of Southeast Asian Nations (ASEAN) will participate in Heya Arabian Fashion Exhibition for the first time at the upcoming 8th edition, exhibition organizers announced.
Taking place November 12-18, Heya will feature fashion designers from the ASEAN Designer Project (ADP), a program curated by Sheikhahub for the ASEAN Entrepreneur Summit (1AES).
The announcement follows a Heya roadshow through Malaysia and Indonesia organized in cooperation with Sheikhahub, where Heya organizers met with local fashion designers and media.
‘We are most enthusiastic to be part of Heya this year and showcase talented designers from Asean countries. We will feature exciting works of young designers such as celebrity designer Dian Pelangi from Indonesia, Vinn Patararin from Thailand, LullySelb from Singapore, Danzdesign and Shairose from Malaysia. This will be a start of collaboration not just in fashion but also in cultural exchange and tourism.’ said Datin Norzihan Latt, Founder of Sheikhahub.
In Kuala Lampur, Heya organizers hosted an event that was attended by His and Her Royal Highnesses, the Crown Prince and Crown Princess of Perlis, who have long supported the development of the Islamic fashion industry and fashion entrepreneurship in Malaysia. Other distinguished guests included the wives’ of Ambassadors from Saudi Arabia, Morocco, Kuwait, Palestine, Yemen, Sudan and Oman.
During the event, guests and attending media had the opportunity to preview the latest collections by Vinn Patararin (Thailand), DanzDesign (Malaysia), LullySelb (Singapore) and Shairose (Malaysia).
Meanwhile in Jakarta, Heya organizers and NooR Magazine, Indonesia’s leading Muslim fashion and lifestyle magazine, hosted a forum in Jakarta which was attended by a number of local media outlets, including CNN Indonesia, as well as 30 Indonesian fashion designers and fashion bloggers, who discussed the importance of events such as Heya in creating more platforms for Muslim fashion.
The 8th Edition of Heya Arabian Fashion Exhibition is taking place at the new Doha Exhibition and Convention Center and will be open from 1 to 11 PM daily. Organized by Qatar Tourism Authority and managed by Design Creationz, the 8th Heya will feature the best in the Fall 2015 collections of Islamic and Arabian fashion.
With 347 exhibition stands covering over 10,000 square meters, the upcoming exhibition offers a great deal for visitors and designers alike. Some of the planned activities include multiple fashion shows, high-level discussion forums and hands-on fashion workshops.
Qatar Tourism Authority and Design Creationz announce the 7th Edition of The Heya Arabian Fashion Exhibition
Qatar Tourism Authority and Design Creationz announce the 7th Edition of The Heya Arabian Fashion Exhibition
Doha, Qatar 30 May 2015
Qatar Tourism Authority (QTA) in collaboration with Design Creationz has announced today the 2015 edition of Qatar’s largest women’s fashion exhibition showcasing of the latest Spring/Summer and Ramadan 2015 collections of Arab and Khaliji designed abayas, kaftans, jalabiyas and dresses. The Heya Arabian Fashion Exhibition is set to take place from June 10 to 15 at the Doha Exhibition Center.
The Heya Arabian Fashion Exhibition is a unique fashion event showcasing the finest designs and latest trends in the world of Khaliji abayas, Arabic kaftans, veils and evening gowns. Now in its 7th edition, this year’s Heya Arabian Fashion Exhibition will see a transformation to a more upscale fashion platform for ladies seeking the latest and finest Arabian fashion designs.
The Heya Arabian Fashion Exhibition will welcome more than 337 brands, with 89 designers coming from Qatar and the rest flying in from Bahrain, Kuwait, United Arab Emirates, and Saudi Arabia to showcase their latest collections in customized boutique spaces.
Speaking at the press conference, Hamad Al Abdan, Director of Exhibitions at Qatar Tourism Authority said: “This year’s Heya Arabian Fashion Exhibition will see a complete transformation as we work to reposition the event to a world class fashion destination. This year’s event will be bigger and better and it will feature many new elements and fashion focused activities.”
“Doha is ranked among the top shopping destination in the region and we believe that the revamped Heya Arabian Fashion Exhibition comes as part of QTA’s plan to develop a sustainable tourism sector in Qatar. The exhibition addresses an important segment in the GCC community and we expect to attract a massive audience from the region,” added Al Abdan.
“We are delighted to partner with QTA to help rebrand this year’s Heya Arabian Fashion Exhibition. We wish for this year’s exhibition to be much more than just a shopping destination, we want to create a place for women to showcase, inspire, socialize, network and motivate others in the industry to reach international recognition. Since our opening in 2012, Design Creationz has supported dozens of designers within Qatar and the GCC region and has managed to create enormous opportunities and to open many doors in the fashion industry,” Michelle Demenjon, Operational GM of Design Creationz, said.
The press conference concluded with a grand reveal of what to expect in Heya featuring unique fashion show by Middle East famous designers including HF Boutique, Naseem Al Andalos, Debaj, Eman Al Ahmed, and Ghudfah who revealed their latest garments of abayas and jalabiyas.
The Heya Arabian Fashion Exhibition will host several daily fashion shows that will run throughout the 6 days of the exhibition. Spread over 7,500 sqm, the exhibition will host three social zones with coffee shops including Katara Halls and Pierre Herme Paris. The exhibition is expected to welcome more than 30,000 people from Qatar and the Gulf Countries.
8th Edition of the Heya Arabian Fashion Exhibition, November 12 – 18, 2015
Heya Arabian Fashion Exhibition is Qatar’s largest women’s fashion exhibition of Arab and Khaliji designed abayas, Arabic kaftans, veils and evening gowns. The 2015 edition is bigger and better than before and aims to transform the exhibition into a world-class fashion destination.
Date: November 12 – 18, 2015
Venue: Doha Exhibition and Convention Center
Opening Hours: 13:00 – 23:00
Hosted by: Qatar Tourism Authority in partnership with Design Creationz
- 50% from Qatar
- International: Levant, Europe, Americas, ASEAN
Activities and figures of the 2015 Heya Arabian Fashion Exhibition:
- Over 300 brands and designers from Qatar, Bahrain, Saudi Arabia, Kuwait, United Arab Emirates, India, Turkey and many more
- A minimum of 2 planned fashion shows per day
- Two high-level fashion forums with some leading fashion and design personalities, in Arabic and English languages
- Three hands-on fashion and design related workshops
- Five social zones with coffee shops and resting areas with the live feed from runaway shows
- 347 customized boutique spaces, among which 95 Platinum, 101 Gold, 72 Silver and 79 Shell Scheme
- Two lifestyle studios
- 7 days of fashion spread over 10,000 sqm
*Note: From 13:00 pm – 23:00 pm, the exhibition is open to women only
Heya Arabian Fashion Exhibition returns November 12-18
8th Edition to feature Fall 2015 collections from designers around Gulf, Arab world
Heya Arabian Fashion Exhibition, Qatar’s leading fashion event, will be returning between 12-18 November 2015 at the new Doha Exhibition and Convention Centre, officials from Qatar Tourism Authority (QTA) and Design Creationz have announced.
Featuring the Fall 2015 collection of Arabian and Gulf-designed abayas, kaftans, jalabiyas and gowns, amongst other high-end fashion items, the 8th edition will include a number of Qatari and regional exhibitors who will showcase their latest collections to a local and international audience.
Events on the sideline of the exhibition will include daily fashion shows, hands-on fashion workshops, discussion forums, VIP lounges and conversations with leading Arabian fashion designers. Covering 10,000sqm, and with 347 exhibition stands, the upcoming exhibition offers four sponsorship categories – shell, silver, gold and platinum.
“The upcoming Heya Arabian Fashion Exhibition, in its eighth edition, is an example of how QTA and the private sector are working together on projects that bring exciting and unique products to the market,” said Hamad Al Abdan, Director of Exhibitions at QTA. “With regional interest growing, we are pleased to offer guidance and support to Design Creationz in attracting visitors from the Middle East, particularly the Gulf, to attend and participate.”
“The past success and the positive response from Heya exhibitors and visitors, whose numbers have shown a steady increase, motivates us to take this outstanding event to the next level, offering our clients and visitors a world class experience and the opportunity to showcase their design creations to the wider regional and international audiences. We are proud to partner with QTA in this event,” said Jawaher Al Kuwari, Head of Design Creationz Advisory Committee.
Heya is a pioneering platform for authentic Arabian fashion design of abayas, jalabiyas, veils, sheilas, dresses, and gowns, and is the most eagerly anticipated fashion exhibition in the GCC. This groundbreaking exhibition has become the premier event in the traditional Arabian fashion calendar, and the only occasion in Doha where more than 300 creative companies and designers come together in one week-long exhibition.
By: Jawaher Al Kuwari, Head of the Advisory Committee, Design Creationz
Today I am proud to represent Design Creationz in the launch of the 8th Heya Arabian Fashion Exhibition – a bold and inspired vision to shape the agenda for the Arabian fashion in Qatar, the region and the international arena.
It is with a great sense of pride that Design Creationz has been entrusted by QTA to carry out this project. We at Design Creationz believe in the personal interpretation of fashion and we applaud our participating designers in embodying their unique personality in each beautiful piece of Arabian clothing they produce.
Qatar aspires to become the regional hub for the Arabian fashion, delivering the best platform for region’s designers. Qatar Tourism Authority has been instrumental in securing just this, while at the same time, supporting and promoting Qatar’s private sector.
It is very encouraging to see local designers promoting traditional Arabian fashion threads. We are witnessing the growth of a culture that is incorporating fashion and style into its tradition, while at the same time remaining close to its roots.
Seeing Heya’s evolution throughout the years has been a fascinating journey. It opened the market for Qatari and regional fashion designers to get creative in translating Arabian culture and tradition into their creations.
In the 8th edition of Heya, we expect to host up to 345 Qatari and regional designers and an increase in fashion shows. Launching new visitor campaigns will allow us to captivate and draw in visitors from the Gulf and across the region. Some of our other exciting additions include fashion forums, new gourmet cafes and eateries, and hands-on workshops. These changes among others in store are expected to attract some 15,000 visitors to the six-day event.
Our aim is to transform Heya into a platform that will attract regional and international designers, fashion buyers, and visitors from all spheres of life, while fostering new and coming talents. Our goal is to build a strong and effective international Arabian fashion design platform that will be at the heart of the country’s national tourism vision.
Qatar’s National Tourism Sector Strategy is clear and ties with the 2030 National Strategy. It must fit local tradition and moral values, it must align with the National Agenda, it must create a positive economic impact, it must be environmentally responsible. Through bringing 8th Heya to the stage we aim to meet those goals and contribute to the growth and success of this nation.
Heya represents the spirit and motivation that drives the traditional Arab culture into the international sphere of fashion.
This could not have been achieved without the hard work and dedication of the talented Design Creationz team. It is those same people who have been involved in developing the 8th Heya Arabian Fashion Exhibition, and who will ensure its success.
We would like to thank His Highness and QTA for their vision, commitment, leadership and utmost support.
Dear guests, thank you for being here with us tonight and for supporting the 8th Heya Arabian Fashion Exhibition.
We look forward to welcoming you in November for a full week of captivating Arabian fashion design.
Qatar Tourism Authority and Design Creationz successfully wrap up six days of world-class fashion
Plans for new edition to take place before 2015 end
Doha, Qatar June 20th 2015
Organised by Qatar Tourism Authority (QTA) in partnership with Design Creationz, the 7th Edition of the Heya Arabian Fashion Exhibition concluded on Monday, after 6 days of memorable world class fashion.
Following the successful wrap-up of the largest and most prominent edition so far, organizers have already set in motion plans to host an eighth edition before the end of 2015.
“For the next edition of Heya, we are looking at attracting designers from the GCC as well as Europe, Asia, Africa and the USA. This comes in line with our efforts to position the Heya exhibition on the global fashion scene, bringing together designers and fashion lovers who share a strong common passion for Arabian design and women fashion,” said Michelle Demenjon, Operational GM of Design Creationz.
“We are proud to have played an important role in revamping this year’s Heya Arabian Fashion Exhibition. With the support of Qatar Tourism Authority we managed to organize and host the biggest and the most popular Heya edition yet and I would like to thank all our partners and the participating designers for taking part in this year’s event.”
Mr. Hamad Al Abdan, Director of Exhibitions at QTA, commented, “QTA considers exhibitions and conferences one of the most important tools in developing the tourism industry, and we always strive to support the private sector to develop innovative platforms for art, industry and fashion. This showcase has been the perfect blend of tradition and luxury, and we are grateful to our partners and the designers for highlighting the best of what the GCC has to offer to tourists and residents alike.”
Nearly 287 fashion designers from Qatar Kuwait, KSA, UAE Bahrain and Oman participated through 339 stands, benefitting from the unique opportunity to tap into Qatar’s market, gaining new customers and leveraging the three social zones on the exhibition floor by Pierre Hermé Paris, W Café and Katara Halls to network and connect with other regional and international talent.
“This was the ideal platform to showcase my designs and gain a broad base of brand followers from around the world,” said Sharifa Al Ghanim, Kuwaiti designer and patron of the growing ‘Hamsa’ brand. “As a designer it is important to be exposed to other concepts and I am looking forward to participating next time alongside global brands.”