Heya Arabian Fashion Exhibition partners with Qatar Chamber and QBWF

/ / Press Release

The 9th edition of Heya Arabian Fashion Exhibition will be supported by Qatar Chamber (QC) and Qatar Businesswomen Forum (QBWF) as strategic partners. Both institutions believe that harnessing the potential of women entrepreneurs is important in promoting sustainable development in Qatar and the region.

“We are delighted with the strong support extended by the exhibition partners Qatar Chamber and Qatar Businesswomen Forum. Their encouragement is vital in boosting the skills of female designers working to become entrepreneurs in their field. With Qatar Tourism Authority’s support, we hope to work together with these partners to deliver business events where innovators and entrepreneurs can promote Qatar as a business destination,” said Shaikha Alsulaiti, Design Creationz’s Spokesperson.

For her part Ibtihaj Ahmed Al Ahmadani, QC Board Member and Chairman of QBWF said that the organizations are keen on participating in the Heya exhibition as strategic partners who support the development of opportunities for businesswomen to showcase their work in local and regional platforms. She noted that both QC and QBWF pay great attention to backing and assisting female entrepreneurs because they play important roles in the Qatari private sector and the national economy in general.

“Our support for this exhibition is a rallying call for a positive attitude towards female entrepreneurship by empowering them with new opportunities and acknowledging them as powerful drivers of economic development,” she added. Meanwhile, organisers confirmed that bookings for exhibition stands are in their final stage and only a few spots remain available. Organised by QTA and delivered by Design Creationz, the Heya Arabian Fashion Exhibition’ returns for a ninth edition between 2-6 June 2016 at the Doha Exhibition and Convention Center.

Among the first to book their places were Debaj, Al Dukan and M Jay Design (all three from Qatar), Sahar Al-Homoud (Kuwait), Wings Collection (UAE), Haifa Fahad (KSA) and Dar Naseem Alandalos (Bahrain). The exhibition will include Gulf-designed abayas, kaftans, jalabiyas, veils and gowns, plus accessories including belts, bags and shoes. Fashion enthusiasts, designers and potential customers can enjoy a five-day extravaganza of fashion shows, hands-on workshops and fashion forums led by industry experts.

Heya 2016 presents the perfect opportunity for established and emerging Khaliji designers to showcase their creations before an international audience. More importantly, they can capitalize on this unique opportunity to connect directly with their customers and close business deals on the spot. Qatar’s tourism strategy aims to triple the number of business tourists by 2030, thereby contributing at least half of the country’s revenue from tourism spending. Exhibitions such as ‘Heya’ play a vital role in contributing to this rapidly growing sector, particularly since the Islamic fashion market is projected to be worth $327 billion by 2020.